About us

The East London Cheese Board is run by Fraser MacLellan, turning his lifelong love of cheese into a business and has been in operation since early 2014, initially selling cheese at local markets and popups in East London. In 2015 he took the plunge and opened Froth & Rind a cheese shop in Walthamstow, London, where as well as great cheese and the usual accompaniments, stocks an extensive range of craft beer. We also have a café on the premises where you can enjoy a coffee and cake, a cheeseboard or one of our delicious cheese toasties.

We love cheese and do everything we can to ensure we have the best cheese around. Our passion is to work directly with the cheese makers themselves so that we can understand as much about their cheese as possible, which helps us to help you to make the right decision on your cheese purchases. We specialise in the best of British cheese and have direct relationships with the makers from big names such as Lincolnshire Poacher through to one man dairies in Northampton or Dorset. We love finding lesser known cheeses as well as stocking the classic cheeses you'd expect and regularly uncover fantastic small producers whose cheeses are regular fixtures in our shop and often outsell the big names.

We are a certified London Living Wage Employer

St Maure de Touraine cheese


Our London cheese shop, Froth & Rind, has received the following reviews:

London Eater - Where to eat cheese in London

Poppy Loves London - For the love of cheese

London Eater - Brilliant under the radar restaurants in London

Timeout - 13 reasons to visit Orford Road and Froth & Rind

Evening Standard - London's best superstores

Evening Standard - London's neighbourhood hotspots

Walthamstow Foodies - Beer and cheese in the village

Walthamstow Weekender - 10 reasons Walthamstow will make you fat

London Bride - We provided the cheese tower

TripAdvisor - Reviews

We were also lucky enough to get a mention in the Sunday Times

Independent suppliers

Wildes Cheese - makers of Napier, Howard, Alexandra & Barnsbury

Hamm Tun Fine Foods - makers of Cobblers Nibble and Northampton Blue

Burt's Cheese - makers of Burts Blue, Drunken Burt, DiVine and Thom

Somerset Cheese Company - makers of Rainbows Gold, Pennard Ridge Red, Pendragon and Fosse Way Fleece

Lincolnshire Poacher - makers of Vintage Lincolnshire Poacher

Fen Farm Dairy - makers of Baron Bigod

Ribblesdale Cheese Company - makers of Ribblesdale Superior Goat, Batty, Ribblesdale Goat Gouda and Ribblesdale Mature Sheep

Winterdale Cheesemakers - makers of Winterdale Shaw